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Choosing the right CRM: A practical guide

In todays fast-paced digital world, a reliable CRM system is a necessity for any customer-serving business to be successful. However, choosing a crm that fits the specific needs of your company can be a daunting challenge.

Managing your customer or client lists using Excel spreadsheets, trying to connect the dots between disconnected platforms, or using out-dated and unsupported software, is simply not viable if you want to grow your business!

With so many things to consider when choosing a CRM for your business, including price, customer support and follow-up service, the critical first step is to fully evaluate your specific business needs, and then match those needs to the various offerings that are within your budget.

What We’ll Cover

Learn how to choose the right CRM for your business in this practical guide.

Key CRM Questions to Ask Yourself

The biggest mistake many companies make when selecting a CRM system is focusing first
on vendor reviews, feature differences and price, instead of first identifying and focusing
on their specific needs and business priorities.

Before evaluating CRM vendors and product offerings start by asking these questions
within your leadership team:

  1. What inefficient processes are you trying to improve with a CRM system?
  2. What operational process and workflows are you currently lacking?
  3. Who is going to use the CRM, and how will they use it?
  4. Cloud-based CRM service, or self-hosted on your own premises?
  5. What integrations with your other systems and software do we require?
  6. What is your overall budget?

Only after you reach a consensus on why you need to select a CRM, and your specific
requirements, should you begin discussing specific offerings and evaluating vendors

Cloud CRM or On-Premise Deployment?

With a Cloud-Based CRM Solution, you do not need your own server, or on-site technical
expertise, to install, operate or manage it. You simply log into the cloud-based
CRM using your favorite web browser and you are ready to go. All your client information
resides on the vendors server.

However, you must have an internet connection to access the service. This is no different
than other common cloud services such as Gmail or Netflix.
Most popular cloud CRMs today also have a Mobile CRM app, which enables you to
access your data through your mobile device and cellular network when an internet
connection isnt available, and from anywhere at anytime.

With an On-premises CRM solution, you install the software on your own server, which is
typically based at your location. This option provides direct access to the servers if you
need to integrate with other applications. However, you will need to have in-house
expertise to install and maintain the software, as well as the upfront costs of purchasing
the necessary hardware and operating systems.

Identify Must-Have Features & Functionalities

Your business has unique processes, customer base, and growth dynamics. Committing
to a predefined set of standard, basic or inflexible functions is not a sound choice for longterm success. Look for a customizable CRM that can evolve and grow along with your business.

If a CRM offers different Levels can it be easily upgraded to the next version? What
additional functionality does that provide?


Another consideration is that some CRM software comes loaded with many functions and
features you may never use, but are included to appeal to a wide spectrum of business
use-cases.

Be careful about paying for too many functions you will never need or use.

According to a survey conducted by Software Advice, first-time CRM buyers often
overestimate what features they actually need.


Many SMBs are expecting to pay around $70 to $75 per user per month for a robust CRM
system, but they may be overestimating both their own needs and the price they should pay
for CRM.

Software Advice

This comes back to one of our basic initial questions Who is going to use the CRM? Are
there different needs between user groups in your organization?

An all-inclusive CRM may be a wise choice if it can meet the needs of all your different
user groups, such as Sales, Marketing and Customer Service teams.

Third-Party Integrations


This is one of the most important considerations when beginning the process of choosing
a CRM for your business.


Deploying a CRM should simplify and streamline your business processes, not complicate
them because your other software will not communicate or integrate with your CRM
platform.


You need to ensure that the CRM you select can integrate with all the other
applications you are already using.


In addition to common integrations like Outlook Mail and Excel, your new CRM should
also seamlessly integrate with your accounting software, HR software, and even your
website so forms can import new leads, billing and e-commerce platforms to register
transactions, and of course your marketing and customer service platforms.

Selecting a CRM Provider

Choosing the right CRM for your business is a crucial decision that can impact your customer relationships and overall success. Start by evaluating your specific needs, priorities, and budget before checking out potential vendors and offerings. Ensure that your chosen CRM can easily integrate with your current systems, including your website, billing, and marketing platforms. Look for must-have features and functionalities that can help your teams work more effectively and drive growth.

Taking the time to make an informed decision will help you choose a CRM that simplifies your processes, improves your business operations, and supports your long-term success.

Working From Home Made Easier

Working from home in this new COVID-19 reality, how can companies reduce business disruption and prepare for success when working from home?

We examine key considerations and technological advances that can help you successfully manage this shift and make working from home easier.

Practicalities to Ponder

There has been a growing trend towards flexible and work from home scenarios over the last 5 years but many businesses are still unprepared for full-scale remote working.

So, lets look at some key things to consider when adjusting to working from home.

Of course, not all industries or job roles are suitable for remote work. If your industry isnt one of them, still consider if there is any other work that they can be doing in the short term outside of their normal remit and that can be accomplished in the home environment.
Now is the time to set and communicate clear guidance around work from home policies including sick pay or leave entitlement and the availability of additional Government support.

BALANCED+ Security Operations Center Successfully Attains of SOC2 Compliance

Toronto, Ontario – Nov, 30, 2022  – Demonstrating its commitment to security operations and compliance, BALANCED+ Security Operations Center is proud to announce our recent successful passage of SOC2 Type 1 Compliance – an acknowledgment that we are a leader in the industry. This attests to the organization’s commitment to delivering the highest quality security solutions and services, with a focus on protecting its customers from any potential threats.

The SOC provides cutting-edge managed security services, such as Security Incident and Event Management (SIEM), Security Orchestration, Automation and Response (SOAR), Managed Detection & Response (MDR), and more.

BALANCED+ is also a leader in Fortinet solutions, offering managed FortiAnalyzer, FortiManager, FortiNAC,  FortiAuthenticator, and FortiMail to ensure our customers are always protected.

From 24/7 monitoring and detection of threats to consulting and implementation of security solutions, BALANCED+ Security Operations Center is the perfect partner in security and compliance. We look forward to helping you protect your organization’s data with confidence.

Zita, Commit100, & Secure Links are Amalgamated into BALANCED+

Toronto,Ontario – Dec. 20, 2022 –  We are excited to announce the amalgamation of three companies ZITA Associates Inc, Kirnichansky & Associates Inc dba COMMIT100, and World in a Pocket Corporation dba SECURELINKS under a new name BALANCED+ INC.

This amalgamation takes effect on February 1, 2023.

BALANCED+ will continue providing you with excellent IT consulting services with a larger workforce. Our joint team will deliver expertise in the following areas:

  • IT Management, Governance, and Project Management
  • Enterprise Software Development
  • IT Engineering & Infrastructure Management
  • Data Analysis, BI, AL & ML
  • Business Systems (ERP, MRP, CRM, CAD/CAM, etc.)
  • Cyber Security
  • IT Technical Support

With a focus on IT consulting services, we will continue to provide a much needed competitive advantage to you by leveraging our vast expertise in your and adjacent industries.

About our new name

Everything is balanced in nature, rain follows drought, winter offsets summer, and this balance remains throughout time. As with nature, we believe in bringing balance to our approach to consulting services. As such, we appropriately named ourselves BALANCED. The PLUS represents the inherent complexity of IT solutions, bringing together engineering, science, business, and management. 

We are excited to continue serving you to the best possible level. 

Merry Christmas and Happy New Year!

Warm regards,

Artemy Kirnichansky, P.Eng., FEC

President

artemy.kirnichansky@balanced.plus

Contact: Artemy Kirnichansky

Phone: (657)-333-33333

Email: Artemy.Kirnichansky@balanced.plus

BALANCED+ Wins Contract with Prince Rupert Port Authority

We are delighted to announce that BALANCED+ Software Development Team has been chosen as the preferred provider for a new software application for Prince Rupert Port Authority! This cutting-edge system, developed by our team, will make it easier than ever before to complete Port Pass applications and credentialing tasks. Congratulations to our dedicated staff who have worked hard in making this a reality!

The Port of Prince Rupert is along British Columbias west coast and is Canadas second-largest container port with half a billion dollars in assets and revenue of approximately 60 million dollars per year. This project will enable the port to improve operational efficiency, increase visibility and better manage risk. The software solution we are providing is designed to automate various processes such as vessel tracking, personnel credentialing, and cargo security checks.

This partnership comes at a time when the entire maritime industry is experiencing tremendous changes due to an increased focus on safety, compliance,  and efficiency. We are proud to be part of this shift in the industry and believe that our software will help Prince Rupert Port Authority remain a leader in maritime safety and compliance.

BALANCED+ was selected as the best software development firm from a competitive pool of Canadian firms due to our specialized experience in building similar applications, an impressive team of developers, and a keen emphasis on streamlining processes.

We are confident that our team is capable of creating a software application to meet the Ports needs and provide an optimal experience for users.

How to Decommission Accounts in Office 365

What happens to an employees mailbox if they no longer work for your organization? Which steps should you take if you want to preserve their emails and forward any incoming correspondence to their addresses? In this short tutorial, we will discuss the necessary steps that you need to go through in Microsoft Office 365 for such scenario.

Summary:

  1. Block user access to Office 365.
  2. Block user access to Exchange Online.
  3. Put users mailbox on in-place hold. (optional, works only with Plan 2 licenses)
  4. Preserve data from mailbox by downloading it as PST file from eDiscovery. (Always do that before deactivating a user)
  5. Forward the users email to another address. (optional, only if necessary)
  6. Remove license from user.

Blocking Access to Office 365:

  1. Log in to Office 365 Admin Center.
  2. Go to Users => Active users.
  3. Select the user that you want to block, and then click Edit besides Sign-in status.
  4. Choose Sign-in blocked, and then save.

Blocking Access to Exchange Online:

  1. In Office 365 Admin Center, look at the lower left corner.
  2. Under Admin Centers, click
  3. Go to Recipients => Mailboxes.
  4. Click disable under Email Connectivity, then click yes

Blocking Access to Exchange Online:

  1. In Office 365 Admin Center, look at the lower left corner.
  2. Under Admin Centers, click
  3. Go to Recipients => Mailboxes.
  4. Click disable under Email Connectivity, then click yes

Mailbox Preservation:

  1. Go to Exchange admin center.
  2. Go to compliance management.
  3. Click + to create a new hold.
  4. Give it a name, for example: PST Export.
  5. Choose which users to back up; you can select more than one. You can also select everyone if you want to.
  6. You can filter what you want to backup per your specific criteria, or you can back up the whole mailbox.
  7. Press the download arrow icon to run the app that will download the PST file(s).
  8. If you are trying to run the app from Chrome, you will have to install this extension first.

Forward Emails to another Address:

  1. Login to Office 365 Admin Center.
  2. Go to Users => Active Users.
  3. Go to the user that you want to DEACTIVATE.
  4. DELETE their email Alias.
  5. Go to the user you want them to receive emails meant for the user who is going to be deactivated.
  6. Enter the OLD users alias
  7. Example: John no longer works here, his email account needs to be deactivated, but emails meant to him should go to Jane.
    1. Delete Johns alias.
    2. Add same old alias that John used to Janes aliases.

Removing License(s)

  1. Login to Office 365 Admin Center.
  2. Go to Users => Active Users.
  3. Select the user you want to deactivate their license(s)
  4. Click Edit beside Product licenses.
  5. Put the slide(s) of any license(s) you want to deactivate on OFF.
  6. Click on Assign to save changes.
  7. After finishing the clean-up, make sure to go to Billing => Licenses to remove any excess licenses.

Why your Company Needs a Style Guide

Consistent branding is crucial for any successful business, but it can be challenging to maintain across all communication channels. Having multiple means of communication with vendors and customers makes it even more difficult. That’s why a style guide is essential. It is a set of guidelines that dictate the look and feel of your brand, including the company’s tone of voice, colours, and fonts used in all communications.

In this blog post, we will discuss the importance of having a style guide for your company, the key elements that should be included, and how it can help maintain a consistent brand across all communication channels.

What needs to be included

The Style Guide should include every aspect of the company identity in the media. Some of the necessary topics to include are:
1. Logo: Examples of standard logos defining amont of clear space and minimum usable size are important to standardize documents. If your company uses diferent logos, providing examples of usage can be helpful. Various formats such as color, black and white, transparent, etc. and rules around placement and size of taglines are some other aspects that can be included.

2. Color Palette: Providing HEX, RBG, HTML and Pantone color palette to be used in logos, web pages and other media related documents will remove a lot of inconsistencies.

3. Fonts: In each category of the style guide, define font types, sizes, color, line-spacing, etc.

4. Links and Buttons: Define the size, color and style for links and button that are used on webpages. Illustrate these with relevant examples.

Sample Style Guide Pages

DO NOT consider the Style Guide as a design guide, instead consider it as a reference. The company must have design templates in place.

Closing thoughts

In conclusion, having a clear and consistent brand is essential for the success of any business. A well-designed style guide can help you achieve that by providing a clear reference point for all your communications, ensuring that your brand message is conveyed accurately and consistently across all channels. By following the guidelines outlined in your style guide, you can establish a strong, recognizable brand that resonates with your audience and helps you stand out from the competition.

So, if you haven’t already, it’s time to consider creating a style guide for your company and take your branding to the next level.

How FedEx Leveraged IT To Save Millions

FedEx has saved hundreds of millions of dollars by eliminating costly redundant and legacy technologies, using cloud analytics software to compare the cost and value of IT to the business. For CIO Rob Carter, the path to pare technical debt was paved with some painful discoveries.

The journey began in 2009, when Carter realized the shipping giants application portfolio had ballooned to more than 2,600 applications, the result of organic growth and acquisitions across the companys express, ground, freight and office units. Carter showed business colleagues the equivalent of a hurricane tracking chart depicting the applications, which included more than 14,000 custom interfaces and served as a painful demonstration of ITs spiraling cost and complexity.

Were trying to weave business value into this mess but we simply cant do it this way, says Carter, who described the meeting in a keynote speech at the Technology Business Management conference in San Diego earlier this month.

FedEx adoption of IT harkens to co-founder and CEO Fred Smith, who was among the first corporate leaders to realize that technology was essential for running the business. The company created the first automated package shipping system for PCs and in the mid-1990s was one of the first businesses to enable business-to-business transactions on its website. More recently, it created SenseAware, an early commercial internet of things implementation used to track packages.

Technical debt path is paved with business ambition

Carter, who became the companys CIO in 2000, says FedEx had essentially created so much complexity that it impeded service delivery and increased costs for his business peers. There was no obvious, easy solution.

We had created a world where we spent too much time looking out the windshield ahead of us and not looking in the rear view mirror and recognizing that we were collecting technical debt as we went along, Carter says.

A 2010 meeting with Apptio CEO Sunny Gupta helped Carter chart a new course. Apptio pioneered technology business management (TBM) tools designed to help CIOs measure the cost of running IT against the value the solutions generate for he business. Apptios software-as-a-service solution crunches its clients IT and financial data and spits out granular metrics covering the various costs incurred by running any piece of software and hardware.

Apptio helped FedEx track the cost of each discrete app, including the hours to develop and maintain each tool, the cost of infrastructure to run it, among other data points. For instance, by turning off a single transaction, IT could save 4,000 MIPs, the computing measurement associated with mainframe software. Carter says the information provided clarity, helping IT identify areas where it could winnow its application sprawl and eliminate other inefficiencies.

The path forward goes through SOA

FedEx began reinventing its application portfolio as a service-oriented architecture (SOA), in which loosely coupled services are provided by application components.This initiative, a kind of everything-as-a-service approach, enabled FedEx to funnel data calls from hundreds of apps to manage requests for address and identity management data through a single service. Underlying infrastructure, including network, compute, storage and security was delivered via a private cloud.

Apptios software also uncovered a glaring inefficiency in FedEx aircraft maintenance operations. For years, engineers inspected aircraft by climbing up and down the planes and then driving a golf cart to a shack, where they would enter data into an inventory management system, which costed $10 million annually. To streamline the process, the IT team created Workbench, which enables engineers to inspect aircraft and input data via tablets and smartphones. The software costs $2 million a year.

We are several hundred million dollars cheaper because we keep finding unique ways to drive value, Carter says. FedEx is applying some of the savings to emerging technologies such as TRON, a Bluetooth-enabled sensor that offers a lower cost way of tracking packages.

Perhaps just as importantly, the data Apptios software helped Carter present various scenarios and recommendations to the business on both product and process changes efforts he believes will bear more fruit as the company accelerates its adoption of agile development and DevOps practices. When the business and IT partner and work together all I have to do is get out of the way and watch good things happen, Carter says.

FedEx has good company in TBM, with 40 of the Fortune 100 companies using Apptio. Microsoft, Cisco, First American, Freddie Mac, Stanley Black & Decker say they are in various stages of implementing Apptios software to create better alignment between their IT costs and business value.

For those that havent begun the journey, Carter offered the following advice: Get started. It takes some time to really get your arms around the complexity of environments. Its time for our industry to mature in a way that takes a lot of guess work out of what costs what.

Our Comments

It is clear that efficient IT management can lead to significant cost savings and improved business performance. FedEx’s experience in adopting technology business management tools highlights the importance of regularly assessing and optimizing IT infrastructure and applications to ensure they are delivering value to the business.

By partnering with BALANCED+, businesses can benefit from our expertise in IT optimization, cloud computing, and automation to help them reduce technical debt, streamline their IT operations, and lower costs. We can work with you to identify inefficiencies, leverage the latest technology trends, and provide tailored solutions that align with your business goals. Take the first step towards a more efficient and cost-effective IT operation by contacting BALANCED+ today.

How BALANCED+ Helped Nuform Building Technologies Automate Their Production Scheduling Process

These days, IT-based automation has become a staple in businesses that are looking to move forward and grow.

In one of our previous posts, we discussed how BALANCED+ helped Nuform Building Technologies Inc., a leader in wall forming systems, digitalize data collection for a particular production process. Our work with Nuform did not stop there impressed with the result, Nuform decided to explore other opportunities of making IT-based improvements to business processes.

The Need: Keeping a Tight Schedule

The use of any resource in a production process must be managed. As production specialists know, that applies first and foremost to the bottleneck  the weakest link in a production system, which requires the longest time in operations of the supply chain.

The Nuform production process starts with extrusion of PVC panels through devices called extrusion lines. Each extrusion line requires significant time for power-up, shutdown, and setup operations between different types of extrusion jobs. Each extrusion job requires significant time (~24 hours) to produce and is scheduled for production up to 3 weeks or more in the future.

The old process of scheduling jobs on extrusion lines was:

  • entirely manual entered by hand in a spreadsheet;
  • not easily accessible the spreadsheet was stored in a remote file share;
  • required complex knowledge of over 100 (!) different extrusion dies that are used for production to calculate production time;
  • took the time of a single full time employee to enter, update and manage the schedule.

Nuform identified the following business need for improving the scheduling process:

  • Automation: the new scheduling system should automate data entry as much as possible by integrating with existing databases and simplifying the entry and calculation process.
  • Transparency: the system should provide cross-platform visibility of extrusion operations and schedule with minimal lag.
  • Flexibility: the system should allow to easily manage situations where changes in the schedule are required to satisfy customer need.

BALANCED+ delivered a solution through the following steps:

  1. A Commit100 IT business analyst spent time learning the current scheduling process, from A to Z, including shadow sessions with the Nuform associates who are involved in the process. This allowed to get a clear picture of what happens in the field a clear understanding of the actual, existing business process.
  2. Based on analysis, BALANCED+ defined an optimised business process and approved it with Nuform production managers.
  3. The new business process was used by BALANCED+to design the user interface and prepare specifications of the new application.
  4. The application was developed by a software development team managed by BALANCED+
  5. After rigorous user acceptance testing, BALANCED+ integrated the scheduling application into the existing IT infrastructure and business processes at Nuform.

THE RESULT

The result was a web-based application called Extrusion Production Scheduling. The customer needed app accessibility from a wide range of platforms and locations, so a web-based solution was the clear choice. The application was deployed on a Windows server and integrated with the existing database.

The app is integrated with the Nuform ERP system. Every time a job is released for production, the scheduling operator receives an alert with buttons to quickly schedule the job or dismiss the alert.


When the operator goes to create a new job, they would see the Job Queue, which lists all jobs that have been released for production.

The app significantly simplified the data entry process and automated time and production buffer calculation, which the operator had to manually do before. The application formalised several different order types to quickly schedule orders based on priority.

The web-based solution allows Nuform production staff to quickly and easily access the Scheduling system and monitor current events from any device and any location that has an internet connection.

To Conclude

By automating their production scheduling process, Nuform Building Technologies Inc. has been able to improve their operations and keep their business moving forward. With the help of BALANCED+’s IT consulting services, they were able to find an optimal solution that met their specific needs. If you’re looking to improve your business processes and streamline operations, consider reaching out to BALANCED+ for IT consulting services.

Tips and Tricks: How to be effective in Microsoft Outlook

As part of our tips and tricks series, we have already shown some great info on how to be more productive with Microsoft Word  read our previous post Tips and Tricks: Are you being productive in Microsoft Word?.

In todays post, we will continue our trip though the Microsoft Office suite.

Microsoft Outlook is a widely used email client my small and medium enterprises, and also has some great features to help you make the most of your time. A BALANCED+ MS Outlook guru shared some of his tips, tricks, and shortcuts to work faster in MS Outlook.

A lot of things that apply for Word, apply for Outlook as well. Namely:

  1. Text selection and navigation
  2. Easy text alignment
  3. Copy and Paste Text
  4. Undoing actions
  5. Finding and replacing text
  6. Spelling check
  7. Text formatting

Convenient Keyboard Shortcuts:

  1. To create a new email message, Ctrl+N
  2. To reply to a message, Ctrl+R
  3. To Reply to All, Ctrl+Shift+R
  4. To forward a message, Ctrl+F
  5. To send a message, Ctrl+Enter (unless this option is disabled)
  6. Switch between mail, calendar, contacts, and other items in the navigation pane by hitting Ctrl + [the place number of the item],
    • e.g. Ctrl+1 will open mail, Ctrl+2 will open the calendar, and so forth.
  7. Create a new item from the clipboard. Copy any text to your clipboard, then in Outlook press Ctrl+V. Outlook will create a new message (or note or appointment or whatever item, depending on the folder youre viewing) with the text already pasted.

Inbox Organization

You can create inbox folders and rules to direct messages with certain senders to those folders, so the messages will automatically go to those folders.

  1. To create a folder, right-click on the Inbox, select New Folder, and type the folder name.
  2. To create a rule, select the email from the sender for whom you want to make the rule, right-click and select Create Rule.
  3. Select the From  checkbox.
  4. Select the Move the item to folder: checkbox and click Select Folder, and then select the folder you created for that person.
  5. You can do similar organisation based on subject, not recipient.

Managing Multiple Signatures

  1. Go to File > Options > Mail > Click on Signatures.
  2. Click New, and type a name for the signature.
  3. Enter the text and formatting for the signature, when finished click Save.
  4. In the drop-down menus on the right, select from the dropdown the signature you want to use for
    • New Messages (full signature)
    • Replies/Forwards (shortened signature)

Using Follow-up flags to track messages / tasks

This is a convenient feature that lets you remember if you need to follow up on an email.

  1. For an email you want to track, click on the flag beside it (on the right).
    • To select a different priority (time range within which to follow up), right-click on the Flag beside it and select the appropriate time range.
  2. The email will now appear in Tasks.
    • To stop tracking the email (i.e. to mark the task as complete), in the list of Tasks, click on the flag  it will change to a check mark and disappear from the list.
    • You can do the same in your inbox by clicking on the flag.

Saving important emails as files

  1. To save an email as a file, open the email, go to File > Save as, and select the location to which you want to save. The email will be saved as an Outlook message that can be opened with Outlook.
  2. To save as a PDF, simply print the email as a PDF (File > Print > Select Microsoft Print to PDF printer)

Manual Send/Receive

This allows you to have a second look through all your emails before you send them, but requires you to remember to do that.

  1. To set manual Send/Receive, go to File > Options > Advanced > Scroll to Send and Receive.
  2. Uncheck the box Send immediately when connected and press OK.
  3. Now, all emails that you send will appear in the Outbox.
  4. To send all emails in the Outbox, in the Home tab press Send/Receive All Folders.

Our Thoughts

Microsoft Outlook is a powerful tool that can greatly improve your productivity if used effectively. By following these tips and tricks, you can better manage your inbox, schedule, and tasks, while also reducing the time spent on administrative tasks. With a little practice and patience, you can turn Microsoft Outlook into a streamlined and efficient tool that helps you stay organized and focused on what really matters. So why not give it a try and see how it can benefit you?