According to Capterra, some 32% of SME’s still rely on the capture, storage and tracking of vital customer data and interactions in spreadsheets, with a further 20% via email platforms and 15% using manual methods.

These data management practices are certainly reflected in the conversations we have with our prospects and new customers. They are increasingly frustrated with their existing solutions are seeking better ways to manage their customer information and interactions but, as Capterra also observes, many are still reluctant to invest in CRM.

In this blog we look at the value data can bring to a business, the limitations of relying on manual methods, as well as the benefits of better data management with CRM.

Data-driven organizations are outdoing their competition, are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result (McKinsey Global Institute).