Investing in KnowBe4 is one of the smartest moves an organization can make to reduce human risk and strengthen its cybersecurity posture. But simply deploying the platform isn’t enough. To see real results, companies need to actively shape how the program is introduced, delivered, and sustained.

The good news: with the right approach, KnowBe4 can do more than check a compliance box—it can transform your workforce into a vigilant, security-aware culture. Here’s how to get the most out of your KnowBe4 program.

Secure Executive Support from the Start

Employees take their cues from leadership. When executives not only endorse but also participate in KnowBe4 training, it signals that security awareness is a company-wide priority.

  • Roll out the program with a clear message from leadership about why it matters.
  • Share how security threats can impact business operations and reputation.
  • Encourage leaders to lead by example—completing modules and taking phishing tests alongside staff.

This alignment ensures the program is seen as integral, not optional.

Customize Training for Relevance

Generic training quickly loses impact. KnowBe4’s real strength lies in its flexibility, so tailoring is key.

  • Assign department-specific training modules—finance teams should see payment fraud scenarios, while HR should focus on data privacy risks.
  • Use micro-learning sessions to reinforce lessons without creating training fatigue.
  • Design phishing simulations that mirror the emails your employees are most likely to encounter.

Relevant, role-based training makes employees more engaged and better prepared for real-world threats.

Keep Engagement High with Variety

Security training works best when it feels fresh. To prevent employees from tuning out, introduce variety into the program.

  • Rotate between videos, quizzes, newsletters, and phishing simulations.
  • Gamify learning by offering small rewards or recognition for strong performance.
  • Randomize phishing tests to avoid patterns employees can predict.

Variety keeps employees alert and invested in the program, ensuring lessons stick.

Build a Culture of Continuous Learning

Cybersecurity threats evolve, and training must evolve with them. The most successful KnowBe4 programs treat awareness as ongoing, not one-and-done.

  • Schedule regular refreshers to reinforce key principles.
  • Celebrate employees who report phishing attempts or suspicious activity.
  • Establish “security champions” across departments to spread awareness and share best practices.

This creates a long-term culture where employees become proactive defenders, not passive learners.

Use Analytics to Improve Results

One of KnowBe4’s biggest advantages is its reporting capabilities. To maximize ROI, use these insights to refine and improve your program.

  • Track phishing click rates and completion metrics to spot areas of weakness.
  • Benchmark results against industry standards to see how you measure up.
  • Adjust training intensity for departments or roles that consistently show higher risk.

Data-driven improvements ensure your program doesn’t stagnate but grows stronger over time.

Conclusion

Getting the most out of KnowBe4 means moving beyond simple deployment. It’s about securing leadership buy-in, tailoring content, keeping employees engaged, embedding training into culture, and using data to improve continuously. With these steps, your KnowBe4 program becomes more than training—it becomes a cornerstone of your company’s cybersecurity defense.